Meta Verified initially launched at the beginning of 2023 with quite a bit of controversy. There were talks about whether or not paying for a checkmark would diminish its value and how it was unfair to only receive Instagram support if you were paying. Well, now we have a new update to the program coming and whether or not you plan to use the feature, it’s good to have a general idea of what this means for the future of Instagram.
Before we dive into it, here’s a little refresher in case you’re new to the entire concept of Meta Verified…
What is Meta Verified?
The Meta Verified program is a subscription-based service designed to enhance user experience and security across its platforms, including Facebook and Instagram. Some initial key features of the program included verification, account protection, direct customer support and even increased reach.
What’s changing exactly?
Well, PAY-TO-PLAY is here to stay.
Not only is Meta expanding access to their verification subscription packages, but they are also adding new elements and higher-priced tiers for businesses. With this expansion, it likely means that Meta Verified is here to stay.
Maybe you’re wondering if it's worth it. We wish we could say there was an easy answer for this but it truly is going to depend on what the needs are for your business or brand.
Some questions to ask yourself:
Are you someone who needs account support often?
Does being verified make a difference?
Will the checkmark give you more credibility in your niche?
Do you have accounts that could be mistaken for yours popping up?
Do you want an extra SEO boost?
Would an account review semi-annually be valuable to you?
While all of these are great additions and perks for your account, it’s also important to remember that these features come at an increased price point.
The expansion of the different packages comes as a result of Meta trying to satisfy more use cases, with the top package being a significant monthly price. While all of the new add-on features are nice to have, you will want to make sure you have the budget for whatever plan you are eying. Consider if your money is better spent in other marketing efforts as well.
Honeypot’s advice?
Wait it out and see what the initial feedback is!
At the end of the day, only time will tell how these new subscription packages will play out. From there, you can decide if it’s worth it for you for any of those add-ons. If you’d like to learn more about the new Meta Verified packages and explore the program for your business or brand, CLICK HERE.
Do you like where Instagram is heading? Will you potentially be paying? Are you already a part of Meta Verified? If you are, have you found it worth it?
Let us know your thoughts below!
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