If you’ve clicked on this blog, it’s probably because you’ve reached a point with your social media where you’re considering hiring some help.
With the social media world constantly changing, it can be overwhelming to keep up with the demand of running your socials. It requires time (which many people don’t have), strategy (which many people don’t realize), and consistency (which many people have trouble with).
Let’s dive into whether it’s time to outsource and hire a social media manager:
Consistency
If there is anything to know about social media, it’s that consistency is KEY. You can’t go on to a social platform, post once a month, and expect all your problems to be solved. Posting needs to be occurring regularly and engagement should be a priority. If you’re not posting or engaging, chances are that no one is seeing your content, and if no one is seeing your content, then social media is not benefitting you in any way.
If you find that you can’t commit to a consistent posting schedule or you are feeling overwhelmed or anxious having to remember to post, it may be your first sign that it’s time to hire a social media manager. They will help keep your account active AND consistent.
Engagement
Now maybe you have a posting schedule and you’ve made enough time to go on your socials and create posts. However, you post and then you log off completely. This is known as a “post and ghost” and it’s a big no-no in the social media world.
If you aren’t engaging at all with your current audience or making an effort to do some outreach and engage with new accounts, you are not cultivating a community. Social media is all about community.
If you never get any engagement, how can you know if your content is resonating with your audience? How can you know if your strategy is working?
If you aren’t seeing any engagement or simply don’t have the time to engage, it’s time to hire a social media manager. They can take care of engagement and define your content strategy to make sure what you are posting resonates with others.
Strategy
Maybe you have a lot of content, but you post when you can and without much thought. If you think about it, this isn’t helping you. Strategy in social media is extremely important. If you want your social posts to bring the most value to your audience, it can be helpful to have the expertise of a social media manager. You provide the content and they can craft a strategy to help you achieve your goals.
Trends and Changes
Social media is constantly changing and evolving. Algorithm changes happen often and trends come and go in the blink of an eye. If you aren’t on social media consistently, you can completely miss valuable opportunities or important news.
If you have been wanting to understand why your posts are struggling or you want to participate in more trends but can’t seem to get the hang of what is popular, consider hiring a social media manager.
They will be able to notify you of any changes or updates to social platforms, and they can even trend monitor and give you content ideas you can create within your niche.
Time
This is the most obvious reason but it can be different for everyone. You may be someone who understands social media and you do a great job managing but you’ve reached that point where it’s not possible to do it on your own. You also may be the person who still wants to handle social but you just need some extra help.
Whatever the reason, if you feel like you can’t devote the proper time to your social media strategy, hiring a social media manager will make your life easier!
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