Social media outreach tends to get a bad rep these days. In the era of spam and bot accounts, outreach has a connotation as obnoxious, poorly phrased messages on topics you really don’t care about. When social media outreach is done correctly it can help boost impressions, create lasting connections, and so much more. So let’s get into what separates outreach from spam.
1. Set Goals
No matter what you’re doing on social media, goals are always key! There’s no way to measure results if you don’t set objectives. So what do you want to come from outreach? Are you wanting more followers? More impressions? More interactions on posts? Once you have your objectives in mind, you’re going to set SMART - Specific, Measurable, Achievable, Relevant, and Time-bound - goals. It’s important to set achievable goals; don’t bite off more than you can chew when setting goals because you will set yourself up for failure.
2. Optimize Your Online Presence
When receiving a random DM, follow, like, etc. most people will check the profile out before deciding how to respond. If your profile isn’t up to date you may get flagged as spam.
Profile photo: Make sure your profile photo is easily identifiable. If you are a brand, use your logo. If you’re a more personal brand use a professional headshot as the profile picture.
Headline/bio: Try to create a bio that explains what and who you are without using many cliches or buzzwords. Your bio should be unique to you and your brand.
3. Be Active
People won’t want to engage with your account if you aren’t regularly posting and putting out relevant content. Engagement is a huge factor in this; people should be seeing your account everywhere. You should be liking posts, commenting on similar businesses. Make yourself known in your community.
4. Find Quality Prospects
Target audience is a big factor in this step. You as a brand know who you are wanting to target so pick people in this range that are also active. You’re looking for people to interact with so you don’t want to target people who aren’t active participants.
5. Personalize Your Strategy
When creating your outreach strategy make sure it is personal to the brand and your SMART goals. What worked for one brand may not work for another. Keep an open mind while experimenting with outreach; not everything you try will work, but you will find what works best for your brand.
When done right, social media outreach can be an incredibly powerful tool to connect with your audience and grow your brand. It’s not about spamming people with irrelevant messages; it’s about setting clear objectives, optimizing your online presence, and engaging with the right people. By following a thoughtful outreach strategy, you can avoid the pitfalls of seeming like spam and instead build meaningful connections that translate to real growth. Whether you're targeting new followers, boosting impressions, or increasing post engagement, personalized and strategic outreach can make all the difference in achieving your social media goals.
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