Honeypot
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WellnessHot Springs & SpaSocial ManagementPaid Social AdvertisingInfluencer MarketingEvent Marketing

Steamboat Hot Springs

More results, less guesswork

Steamboat Hot Springs Healing Center & Spa came to Honeypot after spending a lot with another agency that was barely doing anything. In under five months, Instagram impressions grew 1,385%.

A guest reaching for a robe, sound bowls by the mineral pool and a historic look at Steamboat Hot Springs
+348% Total impressions
+1,385% Instagram impressions
+283% Interactions
+440% Instagram interactions

June 15 to November 3, 2026, compared with the previous period.

The backstory

Paying more, getting less

Steamboat Hot Springs is a one-of-a-kind place: natural mineral baths, massage, facials and a history that goes back to the 1800s. But their social media wasn't telling that story. They were paying another agency a premium for a generic graphic or two each week.

We see this a lot in the industry. Brands pay an arm and a leg for posts that look fine and do nothing. It's the least effective way to do social media, and it was costing Steamboat real visibility.

They needed a partner, not a posting service.

the honeypot strategy

Show up more, and smarter

Content with personality, budget timed to the seasons and a team that thinks about the whole business.

01

Content with a pulse

Reels with real people and real humor, from massage therapists to estheticians, plus posts that made booking feel like an obvious yes.

02

Lean in when it slows down

Hot springs tend to dip in the summer, so we went heavy on paid advertising and influencer marketing during the slow months, then pulled back as the weather cooled.

03

Creators who bring guests

We partnered with local creators to show the experience firsthand, like a private mineral bath turned into the perfect solo date.

04

Events and offerings, front and center

New services like Vibroacoustic Hydrotherapy, seasonal specials and community events all got the spotlight they needed to fill spots.

05

Telling the history

A recognized Nevada historical landmark deserves to be talked about. Carousels on the springs' unique past gave people a reason to share and save.

06

A true marketing partner

Beyond social, we offer feedback on their other marketing and promotions, so every channel works together.

The content

Relaxing, real and a little playful. Reels that make you want to book, plus carousels that tell the story.

Carousels

Carousel slide: The Unique History of Steamboat Hot SpringsCarousel slide: the mid-1800sCarousel slide: the early 1900sCarousel slide: Autumn SpecialsCarousel slide: Pumpkin Spice Massage SpecialCarousel slide: Fall into Radiance Facial Special

The results

122.2K Total impressions Up 348% from the previous period.
100.6K Instagram impressions Up 1,385%.
3,337 Interactions Up 283%.
2,755 Instagram interactions Up 440%.
145 Posts published Up 63%, with Instagram up 171%.
4,040 Top post impressions "Reno's Hidden Gem," just 15 minutes from downtown.
8,382 Total followers Across Facebook and Instagram.
+107% Facebook reactions People engaging, not just scrolling.

Source: Metricool, June 15 to November 3, 2026, compared with the previous period of the same length.

Same springs. A whole new level of buzz.

Ready for social that actually works?

If you're paying for posts that aren't moving the needle, let's talk. We build strategy, content and campaigns around real goals.

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