Martis Valley Lodge
Nearly $35,000 in bookings
Our work
NonprofitSocial ManagementCommunity MarketingPaid Social AdvertisingEvent Marketing
Big Brothers Big Sisters of Northern Nevada
Six years, one mission, and our biggest years yet
Since 2020, we've helped BBBSNN grow its most important fundraisers, from the Big Chefs Big Gala to campaigns all year long. In 2026, we became their full-time marketing partner, and the results speak for themselves.
2026, our first full year
Bigger, better and sold out
Big Chefs Big Gala
+$200K
More raised than 2025
Over $200,000 more than the year before.
+200
More guests
Attendance grew by more than 200 guests.
2x
Live auction income
Live auction income doubled year over year.
+$30K
Silent auction
Raised $30,000 more in the silent auction.
Golf Tournament
Sold out
Early
The tournament sold out ahead of schedule.
+$35K
More raised than 2025
Approximately $35,000 more than the year before.
16 to 30
Hole sponsors
Hole sponsors and activations nearly doubled.
More local businesses joined the Gala cocktail hour than ever, and many have already committed again for 2027.
The partnership
A partner, not just a service
The Big Chefs Big Gala is BBBSNN's largest annual fundraiser. It's what fuels mentorship opportunities for local youth and supports programs that create life-changing relationships across Northern Nevada. We've been part of that story from the beginning.
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2020
Where it started
BBBSNN trusted Honeypot to help activate and amplify the Big Chefs Big Gala for the first time.
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2021 to 2024
The Gala, and everything in between
Year after year, we came back for the Gala and partnered on campaigns between events to keep supporters engaged all year long.
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2025
A record-breaking Gala
We treated the Gala like a four-month campaign and welcomed 974 guests, the highest attendance in event history.
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2026
Full-time partner
BBBSNN brought us on as their year-round marketing partner. The Gala and Golf Tournament both had their biggest years yet.
the honeypot strategy
Treating the Gala like a four-month campaign
Rather than simply promoting ticket sales, we launched a content plan months ahead, building momentum all summer and giving sponsors, partners, donors and guests reasons to engage.
01
Purpose-driven storytelling
- Highlighted partner restaurants, sponsors and auction donors
- Showcased community impact and mentorship stories
- Shared behind-the-scenes event prep
- Built anticipation with auction previews
02
Consistent content and visibility
- Posted 2 to 4 times per week on Facebook and Instagram
- Tripled video, from 8 Reels in 2024 to 25 in 2025
- Promoted all 23 cocktail and appetizer partners
- Steady Stories, reminders and engagement
03
Paid ads that drove action
- Gala ticket sales
- Golf cart raffle ticket sales
- Auction awareness and event reminders
- Nearly 5x more clicks than the year before
The content
2025 Gala by the numbers
974
Gala attendees
Highest attendance in event history.
765K
Impressions
Expanded visibility across Northern Nevada.
$50K+
Raised from raffle
From the golf cart raffle alone.
500
Raffle tickets
Sold at $100 each.
7,258
Engagements
Meaningful audience interaction.
9,781
Ad clicks
Nearly 5x more than the year before.
2,266
Website visits
Awareness turned into action.
205
Auction items donated
Record participation from local partners.
We didn't just help fill a room. We helped fuel a mission.
"Honeypot Social has been working with us for years and is absolutely incredible! They are responsive, creative, thorough and strategic. They have taken our social media to the next level."
Planning a fundraiser?
Galas, golf tournaments, community fundraisers and large-scale activations. We help nonprofits create excitement, engage supporters, elevate partners and drive meaningful results.
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