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MidTown Reno's Dancing in the Streets
Turning a local event into a regional attraction
MidTown's signature summer event drew a record 30,600 people in 2025, with one in five guests traveling more than 50 miles to be there.
30,600
Attendees, a record
20.7%
Out-of-town visitors
119
Instagram posts
50+
Sponsors featured
The backstory
A summer favorite, ready to grow
Dancing in the Streets is MidTown's signature summer event, a free celebration with live music across the district. For 2025, the goals were bigger: grow attendance, reach people beyond Northern Nevada and create real economic impact for MidTown businesses.
We started promoting four months early and told the story of the whole district, not just the event. The bands, the bars, the boutiques and the people who make MidTown feel like MidTown.
the honeypot strategy
Building buzz all summer long
Early momentum, more storytelling across more platforms and a community that helped carry the message.
01
Early momentum
We launched four months out, building anticipation with lineup reveals, sneak peeks and countdowns that kept the event top of mind all summer.
02
Multi-platform storytelling
We grew Instagram content from 39 posts to 119 and brought the event to TikTok, with Reels, carousels and Stories that showed off the music, food and fun.
03
Community-driven promotion
We featured 50+ sponsors and local partners, turning every business into a reason to come and every partner into a megaphone.
The content
Playful, real and full of personality. Reels that made people feel the energy, plus posts that celebrated the district and its partners.
The results
30,600
Attendees
A record crowd for the event.
20.7%
Out-of-town visitors
Traveled 50+ miles to attend.
119
Instagram posts
Up from 39 the year before.
200%+
Content increase
More stories, more often.
3,848
Average reach per post
Consistent visibility all season.
50+
Sponsors featured
Local partners in the spotlight.
4
Months of promotion
Momentum from spring to show day.
9
Live music venues
Spread across the district.
More than an event. A reason to come to MidTown.
"When we started, our social media following was just a few thousand. Thanks to Ashley and her amazing team, we're now at over 30k and still climbing every day. Highly recommend them to any brand that wants a partner, not just a service."
Planning your next big event?
Festivals, street fairs, galas and community celebrations. We build the buzz that fills the streets and keeps people talking long after.
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